Poltrona Frau Group Fuori Salone


The Bloss stainless steel modular planter system was selected by architect Giulio Cappellini to

set-up the outdoors at Fondazione Pomodoro, on via Solari, home of the Fuori Salone for the Poltrona Frau Group. As the Group’s art director, Giulio Cappellini drew on the many shapes and colors of the Bloss collection to create 9 planter assemblies along a virtual red-carpet that welcomed the event’s many visitors.

Installations distinguished by essential architecture across more than 60 meters overlooking Via Solari, and combining pure white tubs of different sizes with columns that brought to mind the colors of Frau Group brands.

A “sky-line” perfectly interpreted by Bloss by relying on standard modules and nuances.

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