The Jumeirah Lowndes Hotel in Knightsbridge, London, is part of the Jumeirah Hotels & Resorts chain, which is among the most luxurious in the world and has won numerous international prizes and awards.
BEFORE
At first, the façade of the Jumeirah Lowndes Hotel, however, did not quite met its expectations. Bloss was called upon to address aesthetic, financial and practical concerns.
The first issue concerned the intent to convey to approaching customers a dramatic image of the Hotel’s front.
The second was to make the terrace of the restaurant profitable; as it was, the terrace was not quite up to par with cuisine offered and clientele.
Thirdly, the problem hinged on how to make the area for access of special needs patrons just as pleasing to the eye, and, at the same time, create an area reserved to the hotel, to be used as transit area/sidewalk.
THE PROJECT
The submitted proposal met all requirements by using all standard modules with no need of any customization.
For access to the hotel, inspiration came from the boulevards of ancient villas, with rounded corners so as to give greater prominence and softness to passers-by. Planters with rounded edges made for easier access unencumbered by sharp corners.
The idle right-hand entrance area was enhanced with standard planters and the space delimited thereby was used to store bicycles used by hotel guests. In this way, the special access ramp perfectly integrated with the hotel’s façade.
The restaurant-terrace area was encircled with planters of various heights, some of which had been personalized with the logo painted directly on the planters.
In no time, the terrace restaurant turned into a very exclusive space, assembled in a flowered garden and shielded by tidy and easy-to-clean walls. It now profitably serves as a meeting point for lunches and aperitifs.
Finally, to complete the imagine, planters with boxwood and blooming plants were installed on the Hotel’s roof to convey a flair much more in tune with the Hotel’s level of hospitality and clientele.
The project was entirely designed and implemented by Bloss. A solution designed to redevelop the Hotel’s façade, enhancing the livability of the terrace and creating a refined and intimate ambiance.
